franklin batting gloves promo
This promotion ran on the Hardballfans and Softballfans websites. The slider is vendor imagery, minus the title. The video is mostly vendor imagery. I tweaked the beginning by adding the Franklin logo animation, and also remade the ending so it aligned with the promo. The email is my favorite part about this campaign. It was a pain to load in the images with the proper functionality, so if you click the email image, it will bring you to the live version. Basically, there were a ton of specs for these batting gloves, and I wanted to include them all. But, I didn't want a mile-long email (if it isn't already). So I laid out the specs in gifs and animated them with an infographic-type touch on the product imagery above it. On the live version, you will see the specs cycle through. It was a fun experiment and the email performed really well.
softballfans homepage slider
